About Us


To be a worldwide recognised import-export company that brings quality products to our clients. 


To be a reliable and dynamic player in the market without compromising on our values and business ethics.


  • Providing quality food and beverages to everyone 

  • Creating our unique culture and sense of belonging

  • Delivering our promises and doing our best to exceed expectations

  • Connecting with trust, respect and passion


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 The U-Group Story

Created with a team of local Heartwarmers Volunteers, U Group Holdings was founded to become a driving force in Singapore’s push for the international market. Through our unwavering ethics and values, we hope to stand as a benchmark for other corporations and curate the best that Singapore has to offer. 

Today, U-Group continues its work as an international trading company, focusing on imports and export in Asia. We provide exceptional customised trade services and first-rate after-sales services. 

With a strong belief in the importance of a good rapport with suppliers and customers alike, we hope to continue serving the public and bring more local products abroad.



 Our Founder

Winner of the 2019 Singapore Silent Heroes award, our founder Mr Foo Say Thye has been a prominent volunteer for over 20 years. 

In 1994, Mr Foo left the stock dealer life, took up volunteering and hasn’t looked back since. Driven by a strong spirit of volunteerism, Mr Foo has since worked with a wide range of non-profit organisations like Kwong Wai Shiu Hospital, Sree Narayana Mission and the Community Chest.

Mr Foo started his own volunteer group Heartwarmers in 2007 and has assisted beneficiaries through programmes like Project 100=50 which supported Singaporeans who require assistance but do not meet the criteria of financial assistance schemes.

Today, U Group Holdings continues to uphold Mr Foo’s values by creating job opportunities for young volunteers and providing coffee for low-income families throughout Covid-19, keeping the spirit of volunteerism in Singapore young and alive.



 Leone Coffee - Life Should Taste as Good

It all started in October 2019, when Mr Foo Say Thye felt that coffee prices in Singapore were increasing too much in recent years. He felt that premium products should be affordable - and so Leone Coffee was born.

Leone Coffee, symbolised by a Lion, aims to bring high quality “kopi” into the global market so that every Singaporean can get a taste of home.

After over a year of meticulous sampling and taste adjustments of outstanding premium coffee beans all over the world, Leone Coffee found its home in Malacca - where its unique “kopi” is ethically sourced and developed by a leading manufacturer with over 40 years of experience. 

To date, Leone Coffee can be found in Singapore, China and Uzbekistan.





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 The Leone Coffee Selection

Brewed with love using select Arabica, Liberica and Robusta beans, Leone Coffee has a unique Italian and Asian taste. Not only is Leone Coffee Halal Certified, but they are also one of the healthiest in the market. 

Original White Coffee  - Brewed using only brown sugar, Leone Coffee’s delicious Signature product Original White Coffee also contains zero trans-fat. 

Gula Melaka White Coffee  - The only local brand to offer Gula Melaka White Coffee, Leone’s special Gula Melaka Coffee has a rich deep caramel and mellow butterscotch flavour and is also manufactured with brown sugar and contains zero trans-fat.

Kopi O (Black Coffee)  - Prefer your coffee with no sugar? Leone Coffee’s Kopi-O has you covered. Brewed using only the purest coffee beans, Leone Coffee Kopi-O contains zero additives. 

If you’re looking for the right coffee to start your morning, you’ll definitely find what you’re looking for in Leone Coffee’s wide selection. In fact, Leone Coffee is always on the lookout for new flavours and products to add to its repertoire.