About Us


To be a worldwide recognized import-export company that brings quality products to our clients


To provide quality products and services to our clients at affordable prices. 

To constantly improve our business processes for prompt services to our clients and build better rapport with our clients. 

To sustain our reputation as a reliable and dynamic player in the market without compromising on our values and business ethics and providing exemplary customer service. 

Incorporated on 23rd March 2019, U Group Holdings Pte Ltd is an international trading company dealing with import and export mainly in Asia. We provide import and export services based on our client’s needs. Our team provides customized services to support our customer shipment to and fro destination and ensure the best after sale service to our clients, as we strongly believe the importance of building good rapport and friendship with both our suppliers and customers. 

Besides being a trader and distributor, U Group also carry our own brand of instant beverages, sold both locally and internationally. Our first home-brand of instant beverages in October 2019, Leone Coffee for the local market, and had our soft-launch for our second brand, Otarie-Ville, for the overseas market, of which have been exported to countries like Uzbekistan and China. We are also the sole distributor of Bintang in Singapore, for Chocolate Malt, Milk Tea and Matcha Latte.